A sport PR company built from the inside.
Loyal was built on a simple belief: the best work in sport comes from people who actually know it.
We're a PR, communications and talent company working across everything sport touches – codes, clubs, sponsors, event promoters, charity partners, and the brands looking for their place in the conversation. We understand the culture, the relationships, and the moments that make a story land in this space.
Small by design. Senior by default. We pull in the right people for each brief and get the outcomes you want.
The team.
Tim Ashworth
Tim has spent 15 years in sport. World title fights, major NRL events, NFL partnerships, tennis grand slams, international tours, government initiatives, sports diplomacy. He's worked across Australia, NZ, the Pacific, Asia, and the US – and he's hands on across everything we do.
Emma Ashworth
Emma is the reason everything runs the way it does. With 15 years experience across top-tier creative agencies, she brings a level of strategic thinking, client service and execution discipline that's rare at any size agency.